well and truly beaten by an England side However nobody can have missed the arriva. of Packer the Australian TV ty coon. His decision to buy up the and set up a rival series of matches the foundations of Lords, the 'home" of cricket.
The ruine cricket establishment, ex-public school to the responded by banning all tbe Packer navers. The two side now stand locked in legal bartles. as the 18-stone Packer, with his bft Zins right-hand man. Tony Greig, prepare for the winter spectaculars Packer'1 interest in cricket 1s Financial. Having failed to obtain icket broadcasting rights f Packer decided to set up his own first vcar wone this cricket circus is costing 51.6m. His players, for days will 615,000 -124,000 It cante us no great surprise that he top players were keen to sigr ID CI PrOFESSION SPWEESODH! they are the poorest. Alan Knott, for example enerally regar as the best wicketkeeper in 0h only £2,000 by his club, Kent, The 1977 cricket season has just drawn to a close. Followers of the game will remember Geoff Boycott returning to the England team and scoring his hundredth century in a test match in Leeds, his home ground. The more chauvinist will not forget that the Australians were and made up his income of £8,500 through sponsorship.
Ine pigal oi tns ornary professional cricketen is even worse. Their average income is XS ITEN TU.NA EEr maRs join the dole summer spend their time travelling the country. Cricket's ruling change this position. They live in cliques have done LIMOE OCT BIOTE ID duce pne day cricket and seck massive sponsorship. s backer. Gillette, John Playe MOW Wur Casmo0 Benson & Hodges, Schweppes all plenty of free advertising pays £150,000 for TV rights. During 1976, the Test and County Cricket Board made a profit of Il m. Without thie Pesioal cricker would colere capitalist Big business Is slowly tightening its stranglehoid on the game Packer has simply taken all this to its logical conclusion. Cut out commercinlise - an infrequent queue and it Packer is now avidly selling of LI aTER LIDU BUrIRO TV broadcasts. The response o the TCCB has been to outbic Packer by accepting the Cornhill company t1 25m in new sponsorship Ii is ironic that as Cornhill were offering millions to cricket the refused to offer their own worl rise! Cricket, that male preserve (the women's role being to make sport and being completely inte PrAC 3 HAACH Ca HEal the marches. The super stars, the licro worERRY PACKER (larger than Ife] with former Engiand captain Ton Welg: preparing for the winter spectacu/ar clearly than within offer of that same system.
Lords, HEA HUI save tais propscin leggy ship, the mass spectacie, the TV and advertsing funds show more Never thal sport has and part and parcel Cornhill, and Packer will not improse the lot of the come CODr EIE game itsel!. Professional sport is the problem.
SCIHESLI increasingly fram everyday life as the masses look on passively at teir heroes, anc the gocasiong) heroine. Only the complete abolition of professional sport can ly MALCOLM IMRIE she's had a bard time as a kid at the hands of the Israelis, bur thin doan't excuse the fact that she's a dominant woman, cola and art-Arah can, a victim of commie brair washing in Vietnam which made Fund anti-Ameri cán. He wants lo cive the U30 something to romerber him by ideologic:
No one's going ta identify with those twa.
the Zionist pr angan. that if pro-Zionist propaganda. 8 Par DEas CEEce, DL au0os d "pfor" by Paramount to get th nudicnoe distracted and theo slig the audienpe were working in.
The important thing is the wa: Paramouat is forced to escalate Sel ies tilm. The bosd tor m te 1 racisn 10 esaroic formi tt takes shen he excitemient spectac or a munae inousne Notting Hill Carnival Committhat aur task s to ne ance thaly said recently and correctly WETU HSL LEHE COUSH so it explodes in cheir faces and NUJ Equality Working Party
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