THE NEXT considering how much time and energy BRIGNULL.
We are noping that these collective efforts will result in a big increase in papers ordered and more importantly, actually But it's not just important to win new first time readers. We have to keep them.
Many occasional readers will gladly buy Socialist Challenge when they see it'. But that's not often enough.
want to turn casual readers into consistent readers. That's why we've set a target of 500 new subscribers.
BENEFIT If we are successful in our fight to win a broader regular readership, the benefit in a number of ways. First, more readers strengthen the paper politically.
readers bring DOSS OV number of active fighters for the paper's policies: more critical minds can only help improve the papel, a wider network correspondents can be veloped; and, importantly, new potential sources of financial are opened lo Socialist Challenge.
CASH-FLOW Furthermore new subscrip tions helpus in a very immediate sense ine money tney orle in helps to solve our perpetual cash-flow difficulties.
To encourage our supporters to get out and win consistent readers we have taken a number of steps:
Socialist Challenge 2 November 1978 page 6 National Sales Day for * Set modest and realistic targets for our supporters in every town and city where the paper is sold. We have asked supporters to tell us if the targets are too high, but we have had only, optimistic replies. most comrades, a subscription driveis a new venture and they'll give it a try. * Printed special introductory subscripion cards offering a 3 month subscription for t2 or a six month one plus a 1979 diary for ES. Each returned card sold TOLER supporter will be notched up to targets set for that town.
Printed special gift subscriptiontokens. Thisisto encourage will supporters to give a subscription for birthday or Xmas presents. The token costs fS, and the recipient will receive a the six month subscription to the paper and a 1979 diary upon presenting it to our offices. XMAS of If you are going to give de- tokenror an Amas present, wit wait till then? Help us out today by doing your shopping early. The target of 500 new readers has been set in addition to the regular subscriptions each quarter through readers renewing from overseas readers, or from readers waoeccoconciown to subscribe.
We want these 500 readers to come through the eltorts of each and supporter of the paper. Can you help us? Would you like to *Socialist receive forms?
Wewould especially welcome they can supporters and we will rush every bit of oromo on matcha we have te help you out.
For Cambridge Subscription Drive.
Name..
Address... get SLIDSCrOHOn.
personal every special order lackne towns Hempstead West Chelmsford Please send me promotion material to help Socialist Challenge in its Fill in and return to: S. Brignull, Distribution Manager, Socialist Challenge, PO Box 50, London N1 2XP
----- pull-quotes -----
Challenge' is 18 November. So every reader should be give the paper, writes distribution manager STEVE