IMGpapers 1976–79

Newspapers of the International Marxist Group and its forerunners, 1976–79

A weekly dose of sexist crap

Socialist Challenge No. 77, 4 January 1979 · p. 15 of the scan · 1,210 words

The scan: sc-n77-jan-4-1979.pdf (PDF, Marxists Internet Archive, opens at this page)

Uncorrected machine reading. This text was read by machine (Apple Vision OCR) from a scan of a newspaper page, and the page was cut into articles by machine, at the headlines found by their type size. Nothing has been corrected: expect misread words, text from a neighbouring article, and titles that are the machine reading of the headline, some of them only fragments. Quote from the scan, not from this page.
How this article was cut and titled: headline found by type size in the OCR geometry (split_tabloid.py); 1-7 of 7; machine-segmented newspaper page; uncorrected Vision OCR.

page 15 of the scan

goggling longingly at tough handsome guys, CJ, and RATS.

him'.

impractical garments feel like freaks.

with a one-track mind - boys, of course?

on....

LOOK NOW TOPENED Look Now and the first thing that hit me was "find out what sex means to you' naveto ine oul knOw thought I knew, but Look Now seems zo nink onerwsc...

Turned over. *Maxi-thick mascara — the short cut way to big fat lashes'. Wot I always wanted, then I'd get a boyfriend who'd love me for my thick lashes..could lead to marriage? and maybe a mortgage?

Clothes ad... who'd wear that in winter?

LUTO page. Well, reasonable feature.

Henry Winkler. Now 1 know wot he does every second of the day (and nite) and wot he used to do every second of the day and nite.

Turned over. Bra ad. Oh, how 1 WOnT TIrM mattering "nobody understands girls like we do', uney sava *a guide to glamour'. l'I have a flawless "Style 7' in sahara with HaLCr ICCK ODHOn More fashion for the stereotype... my brains 'urt.

And now a saga of love and war, "torn between love and her King, Frances takes matters into her own hands '.

MORTGAGES Turn more pages. At last something for a girl with a small piece of her own UnTOUChee DraIT SWO type luv stories where Dan Stracy, a iournalist. meets Nancy Schmould rik, an orphan, and they fall in luv, end with marriage.. clouds, doves, flowers and mortgage, etc.

Well, you can't have everything!

Wait, it gets better. Hear Now, for girls with complete control of their brains. Well, I think we will give them a star for effort.

But I turn over and Acne KIL ad follows. and why not rid vourselt of that fuzzy legged look this summer? More rasnon ana nnu-acnc rcazuc ad.

I must stop, parts of my brain are shutting down.. but something compelling me to have hair Farrah Fawcett Majors, a bust like Raquel Welch, and a loyal robotoid boyfriend.

Turn pages. Hey, if 1 use Lillets will 1 De abieto swim, nae and cna up on a sun-kissed beach? Maybe not. SUPERGUYS Your Superguy....what a TOLICE Could vou resist a smile Ike that? No. Neither could we. That's WIlY Paul Hartburn irresistible perfume to woo many a mindless moronette.

Enter another bra, nails, and hair ad. It seems like someone bears a grudge against people looking uke wot they want to look like. They say:

Be yoursel bur keep OUR NEWSAGENT has rows of them, brilliantly coloured covers displaying slim, pretty girls made up to their eyeballs, has his hand up her jumper, write VIV, STACEY, SARAH & They are the British teenage girls' weekly dose of sexist crap and stereotyping, all designed to show 'how to get a boyfriend", whether through subtle encouragement or blatant 'go out and get Fashion, slimming, even keep-fit are all there to make a girl more atractive to boys - and to make those females who are uninterested in proving themselves on the disco floor or draping their slim and clear skinned [vital] bodies with uncomfortable, How can women expect to break free from their roles as the weaker sex, housewives to be and future Miss Worlds when they are being moulded like pink jelly into a walking fashion shop We took two of these mags and two comics to show where sexism and stereotyping cropped up. You will be amazed — read stereotype'.

Well, why do 1 — Carol' AE CaSEI like you - June.

Playtex rules OK.

at last, Or make-up? ...modelling even?

care it some bloke wants to LWaRL.

support Now. I'm me, and nobody LO nOIVWOOG lour ASHIC pour like brain ECLS this witnin Ene unless he already Turn more pages. Problem Page.

*Please help me, I'm in luv with my grannie's chiropodist, wot shall I do?

"See head shrinker, then buy new bra, nail-varnish, hair colour, lipstick or even better drop dead. I don't care about vour pathetic problems. Imr just here to pass off products to plebs Turn page quickly. I thought Heal Now would break up the monotony of bra ads, but I turn the page and...

Jobs. How about a cookery course?

Or shorthand?

Why can't I be a mechanic? I don't •do a cookery course, so why can't I do wot I will not submit to this fiendish method of brainwashing called Look S gola stop me. I have spoken. SARAH.

super This ie the the malacI Lots more BEGINNING OUR NEW ROMANTIC SERIAL Berlei announce the secret of invisible support. Secrets. 4 shimmering bras with seamless cups that subtly shape you. And matching moulded pants so smooth they won't show through the tightest clothes. When a face can look as fresh at dinner as it did at breakfast, that's not just a great face. I WAS pleasantly surprised when I first opened Jackie to find that page two had an article on careers. The Don't think this isn't for you because you imagine you're going to meet a really nice boy, fall in love and oe nanoy. cvclalci.

find it very hypocritical. though, when the article stated thai you should be you and do what you when on most of the other pages I was being told what I should wear, which make-up I should put on how I can solve my problems ol spots, shapeless eyebrows, dark hair 'on my face, nasty nails and horrible Funny. Those things never struck I wondered if they had changed fie meaning of the word, but was assured by some acquaintances that the aforesaid things WCIC indeed matters difficult of settlement or The next thing I came across was John Travolta and most of his private life and what sore ofi s but his omitted the about whirlwind and passionate affair with page on I became increasingly disgusted. Page 23 wa: entitled "Boys, Boys, Boys' - shall I The stories were awful. 'It'll give a great chance to show you off to the iads and but only as long as you hold my hand'. No prizes for guessing which sex said which The problem (that word again)

encouraged "typical" heterosexual relationship — "sound: as if Carol hasn't cottoned on to the joys of chatting up boys yet' I was surprised and troubled by the amount of suspicion that seemed to boy-girl relationship Hes naca al CutarCHCHt I've got a feeling he's seeing my best friend behind my back „.. . I don't want to talk about my suspicions because 1'm scared he won't trust me any more.

advice 610T1 encourart complete openness either, which I fee is needed in situations like this To sum up: Jackie left me in no doubt as to why most girls grow up ir the way they do. It is to feel they normal society. -1 now understa why 0 n ne er e 110 this sort of 'normal society. because I want to be who I want to be HAPPY ENDING Socialist Challenge would like to thank the youth paper, Revolution for supplying these articles on comics.

The Bookshop's JANUARY SALE

----- pull-quotes -----

mastering the girl's resistance. - Lost in wonder, Lucy forgot her playing Oh, wouldn't it be lovely, just me and him!

← Plaid Cymru and the leftThat's a great make-up. →

Something wrong on this page?